Between love and successful business: Seduction
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The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”
Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.
A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.
Certainly, the care of existing customers over the to come, is the most successful and profitable, and the best way is to cultivate and expressing a genuine attitude of service and customer orientation. Its refinement can safely support as expressed by “From” in “the art of love” and principles expressed in advance.
The marriages of the past can provide valuable recipes in a world increasingly unstable, fleeting and perishable. It would be a complete wear properly apply the techniques of attraction and seduction, if you lose a partner or customer, as soon as you turn the page, if the competition neighbor or take them from night to morning. It can wield the securities or bonds of the past have no place, no presence today, and less effective.
May no longer exist in the vocabulary words such as endurance, sacrifice, dependency, tradition, tolerance and compromise, which served to that marriages will last over time.
But they are still valid attributes resulting from words mirror, persistence, service, relationship, identity, responsibility, recognition, credibility and partnership with mutual benefit, to ensure that customers remain loyal to the brand.
It is true that at the present time, is becoming less possible to tie up a customer through a contract and his infidelity requires that marketing is kept in constant evolution and mobility to adapt to new expectations and needs of the environment, which requires a high level of customization in the overcrowding, which seems unrealistic but necessary to achieve and requires the use of all available technological resources.
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