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Archive for the ‘Marketing Management’ Category

Marketing strategies, also known as Marketing Strategies, Marketing Strategies and Business Strategies, consist of actions carried out to achieve a specific objective related to marketing.

Examples of marketing objectives include: attract more customers, boost sales, to publicize new products, better coverage and display of products, etc.

The design of marketing strategies is one of the functions of marketing. In order to design strategies, first, we must analyze our target audience so that, based on this analysis, we can devise strategies that take care of their needs or wishes, or take advantage of its characteristics or customs.

But in designing marketing strategies, we must also take into account competition (for example, by designing strategies that take advantage of their weaknesses, or based on strategies that are working well), and other factors such as our ability and our investment .

For better management of marketing strategies, they are usually divided or classified into strategies to 4 aspects or elements of a business: strategies for the product, for the price, for the place (or distribution) and promotion strategies (or communication). Set of elements known as the 4 Ps or the mixture (or Mix) marketing (or marketing).

Internet and virtual media permitting, today, massively with messages and offers individual, customized products, micro-segmenting consumer and simulate the personal attention. Social networks become new forms of relationships and love among young people and even adults, to which marketing can not be alien, to maintain its prominence and usefulness.

When you love someone and have a client
* The satisfaction of their needs the focus becomes permanent, making the most of any interaction and contact that will have to make it a pleasurable experience and totally unforgettable.
* The alarm light when a complaint is received or viewed a bother, as matter how small.
* The antennas to be prepared to receive any information that might be useful to improve knowledge about the tastes and preferences, and changes in habits and behaviors.
* The senses and projections allow to go one step ahead of the competition and dreams of the loved and the client, so that the glare can be used as a tool and hook permanent attraction.

When doing marketing in a firm and seduces a prospectus
* The image and positioning are powerful attractions.
* The reputation and recommendations of third parties are influential in decisions to be taken by the prospective client and partner.
* The value proposition must be consistent with what is represented and projected, as the capabilities and possibilities to project credibility and confidence at all costs.
* But perhaps the overriding factor that will give visibility and relevance to the proposal relates to the value it represents to the recipient, the benefits that meet and differentiators over competitors. Importantly, many others are attracted by the same people and customers waiting for an opportunity to engage them.

Love is surrender, dedication, passion, interaction, connection and maintenance. While the marketing “is research, anticipation, strategy, creation, communication, promotion, distribution, and relationship satisfaction. They look different but are actually the same thing, marketing is the art of love and love is the art of marketing.

Therefore, the simple marketing is the art of loving customers, in all its forms and existing forms

The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”

Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.

A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.

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Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting marketing management.

Touted as “Rhonda Byrne” in the “Secret”, it attracts what you think, whenever you’re in vibrational harmony with the beliefs and deepest desires. Not enough to express that customers everywhere are the most important business, if not due to any real conviction and inside the business and its people.

The customer must feel that the company wants to be with him to meet their needs, and not only that needs to be with him for profiting financially. The employee or internal client should be treated equal to or better than the most precious treasure, so the external client projecting this image of consistency and genuine attraction.

The relationships show that it is important
* The image and the first impact
* Using the element of surprise
* The perseverance and dedication
* Clarity of purpose
* Rapport and trust
* The existence of similarities and things in common.

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Develop a strong and effective marketing

For staff recommended an efficient work: market research, advertising, promotion, marketing experience, sales management. Extensive training on topics such as positioning, brand management, management of customer relations, managing relationships with business-related groups, contact management, marketing communications, Internet marketing.

For the marketing department’s recommendations are: having a strong leader, gaining the confidence of other departments in the customer service.

close management of the mix of products and services

Monitor and evaluate the varied choice of products. The more choice does not necessarily mean greater profitability. It is possible that after dispensing with some evaluation.

Also assess the offer of free services from the perspective of customer interest. Encourage among vendors offer cross-selling. Offer customers buying an additional product.

manage strong brands

Work surveys of brand recognition and identification of the company. Remember that advertising is not enough to strengthen the brand. They are also the quality of the product, packaging, delivery, attitude of the sellers, the company gained prestige.

Evaluate the effectiveness of marketing methods. Select the most appropriate and current.

Identify and classify the opportunities

Identify opportunities with new ideas. Workers are a valuable source for generating them. We must motivate them to communicate them.
Explore the marketing side. Instead of merely improving something that exists, considering the combination of two ideas to create a new one.

To develop an intelligent marketing planning

More than numbers, highlight interesting goals and tactics. Devising new ways to allocate the budget for example, consulting with managers about their needs and initiatives, care, and gradually build by selecting the most compliant.

Maintain excellent links with business-related groups

Recommendation relates to workers, suppliers, distributors, investors.

• With employees: motivate, train, consider creative and responsible, to respect them.

• With suppliers: do they compete with each other, we must encourage integration, and preferably choose one per product or input.

• Have quality distributors, that satisfy customers. To assume the representation of the company’s products. Taking into account that are sources of market knowledge.

Meet Appropriately to Competitors

Define good competition. It is possible that this would include firms that also offer alternatives and substitutes. Know, it also means learning about your actions and adopt similar proposals of interest.

The competition not only in business, we must also learn from innovations that lead to new products whose performance affects the demand for the products offered by the company.

Know the needs of customers

The company must have market research and be attentive to important signals such as the development of sales, repayments, claims and the acceptance rate. Continually listening to the customer using methods such as:

· Psychological techniques to detect the reasons for buying preferences.
· Perceptual mapping, which will reveal how the customer perceives the differences.
· Analysis of your purchases.