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Archive for the ‘Marketing Strategies’ Category

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The Marketing Department Plans And Methods Typical Of Large Multinationals

By on Monday, March 28th, 2011 | No Comments

As important as it said so far is to stay well informed on the marketing department plans and actions of other departments that directly or indirectly affect their activity. With regard to external communication, ie the company to the market, can be done through four main activities: – Advertising that through different means (cinema, direct [...]

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Concept and Practice of Marketing Strategies

By on Tuesday, February 15th, 2011 | No Comments

Marketing strategies, also known as Marketing Strategies, Marketing Strategies and Business Strategies, consist of actions carried out to achieve a specific objective related to marketing. Examples of marketing objectives include: attract more customers, boost sales, to publicize new products, better coverage and display of products, etc. The design of marketing strategies is one of the [...]

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The Cost Leadership Strategy

By on Thursday, November 25th, 2010 | No Comments

The cost leadership strategy requires: *Aggressive construction of facilities capable of producing large volumes in an efficient (see chart of economies of scale in different size plants) *A vigorous effort to reduce costs, the effect of the experience curve (see graph of the experience curve) *Rigid cost controls and indirect costs *Cost minimization in R [...]

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Fundamental Ley To The Overall Corporate Strategy

By on Thursday, November 18th, 2010 | No Comments

The marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A good marketing strategy should integrate the objectives, policies and tactics into a coherent whole of the organization. Fundamental key to the overall corporate strategy The [...]

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Companies Tips

By on Tuesday, August 24th, 2010 | No Comments

Having a partner in a company, plus the possibility of increasing the capital, has other advantages such as the ability to share responsibilities, risk sharing, resource sharing, etc.. However, having one or several partners is not easy because in a society is always present the possibility of a dispute, conflicts or disputes. The following are [...]

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Strategies for the Promotion or Communication

By on Tuesday, August 17th, 2010 | No Comments

The promotion is to communicate, inform, raise awareness or recall the existence of a product to consumers and persuade, encourage or induce the purchase or acquisition. Some strategies that we can apply, related to the promotion are: develop new offerings such as 2 x1, or to acquire a second product at half price for the [...]

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Strategies for the Square or Distribution

By on Thursday, August 12th, 2010 | No Comments

The square or distribution is the selection of sites or outlets where they sell or offer our products to consumers, and to determine how products will be transferred to these locations or outlets. Some strategies that we can apply, related to the square or distribution are: offer our products via Internet, phone calls, sending emails, [...]

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Strategies for Price

By on Monday, August 9th, 2010 | No Comments

The price is the monetary value we attach to our products at these available to consumers. Some strategies that we can design, related to the price are: to launch a new product with a low price, so that, thus we can achieve rapid penetration, fast host, or we can do it quickly known. to launch [...]

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Strategies for Product

By on Thursday, August 5th, 2010 | No Comments

The product is good or service we offer or sell to consumers. Some strategies that we can design, related to the product are: include new features to the product, for example, give further improvements, new utilities, new features, new uses. include new attributes to the product, for example, give a new package, a new design, [...]

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Email Marketing (part II)

By on Friday, May 28th, 2010 | No Comments

Sending emails to customers Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that in doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty. Usually, these emails are [...]

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