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Archive for the ‘Marketing Strategies’ Category

Having a partner in a company, plus the possibility of increasing the capital, has other advantages such as the ability to share responsibilities, risk sharing, resource sharing, etc.. However, having one or several partners is not easy because in a society is always present the possibility of a dispute, conflicts or disputes.

The following are some tips relating to companies, taken from one of the last printed editions of My Company, supplement of the newspaper El Comercio.

Where to find business partners
During his lifetime, a person gets to know people, you unwittingly arming personal networks: family, friends, coworkers, study center, etc.

Given the need for more capital, the first thing is to find the potential partner in one of these personal networks.
Read the rest of this entry »

The promotion is to communicate, inform, raise awareness or recall the existence of a product to consumers and persuade, encourage or induce the purchase or acquisition. Some strategies that we can apply, related to the promotion are:
develop new offerings such as 2 x1, or to acquire a second product at half price for the purchase of the former.
offering coupons or discount vouchers.
gift ideas for the purchase of certain products.
offer quantity discounts or seasonal discounts.
create sweepstakes or contests among our customers.
placing advertisements in newspapers, magazines or the Internet.
create traditional or electronic newsletters.
participate in fairs.
Tasting create jobs.
create activities and events.
sponsor someone, some institution or another company.
placing advertisements in company vehicles, or vehicles of public transport.
create posters, billboards, leaflets, panels, brochures and advertising calendars.

The square or distribution is the selection of sites or outlets where they sell or offer our products to consumers, and to determine how products will be transferred to these locations or outlets. Some strategies that we can apply, related to the square or distribution are:

• offer our products via Internet, phone calls, sending emails, view home.
• make use of intermediaries and thus provide better coverage of our product, or increase our points of sales.
• place our products in all outlets have or might have (intensive distribution strategy).
• locate our products only in outlets that are convenient for the type of product we sell (selective distribution strategy).

place our products only at a single point of sale that is exclusive (exclusive distribution strategy).

The price is the monetary value we attach to our products at these available to consumers. Some strategies that we can design, related to the price are:

• to launch a new product with a low price, so that, thus we can achieve rapid penetration, fast host, or we can do it quickly known.
• to launch a new product with a high price for that, thus we can build on purchases made as a result of novelty.
• to launch a new product with a high price for that, thus we can create a sense of quality.
• reduce the price of a product, so that, in this way, we can attract a larger clientele.
• reduce prices below the competition, so that, thus we can block it and beat the market.

The product is good or service we offer or sell to consumers. Some strategies that we can design, related to the product are:

• include new features to the product, for example, give further improvements, new utilities, new features, new uses.
• include new attributes to the product, for example, give a new package, a new design, new colors, new logo.
• launch a new product line, for example, if our product are the jeans for women, we can choose to launch a line of shoes for women.
• expand our product line, for example, increasing the menu of our restaurant, or take out a new type of shampoo for other types of hair.
• launch a new brand (no need to remove from the market we already have), for example, a new brand dedicated to another type of market, for example, a more affluent.
• include new customer services, customer to provide them with greater enjoyment of the product, for example, include home delivery, installation service, new securities, new credit facilities, greater assistance in the purchase.

Marketing strategies, also known as Marketing Strategies, Marketing Strategies and Business Strategies, consist of actions carried out to achieve a specific objective related to marketing.

Examples of marketing objectives include: attract more customers, boost sales, to publicize new products, better coverage and display of products, etc.

The design of marketing strategies is one of the functions of marketing. In order to design strategies, first, we must analyze our target audience so that, based on this analysis, we can devise strategies that take care of their needs or wishes, or take advantage of its characteristics or customs.

But in designing marketing strategies, we must also take into account competition (for example, by designing strategies that take advantage of their weaknesses, or based on strategies that are working well), and other factors such as our ability and our investment .

For better management of marketing strategies, they are usually divided or classified into strategies to 4 aspects or elements of a business: strategies for the product, for the price, for the place (or distribution) and promotion strategies (or communication). Set of elements known as the 4 Ps or the mixture (or Mix) marketing (or marketing).

Sending emails to customers

Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that in doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.

Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (eg, a next event), promotions of interest to the customer, new product launches, etc.

Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.

But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam. Read the rest of this entry »

Email marketing is one way to do marketing on the Internet that is to make use of email or e-mail as a means of communication to promote a product or service, or to maintain contact with consumers and create interest in it by a business or ensure their loyalty.

Simply send an email to a person to promote a product or service and can be considered as email marketing, but is usually related to email marketing with the use of the electronic newsletter or e-newsletter, by sending emails mails to customers in order to maintain contact with them, or sending mass emails to a list of people to promote a product or service.

The electronic newsletter e-newsletter

The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.

In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc.. Read the rest of this entry »

The electronic newsletter or e-newsletter is proprietary tool of e-mail marketing is a publication distributed regularly via email to people who previously have subscribed to it.

The publication of a newsletter, usually focuses on a topic of interest to the subscriber, and usually take the form of one item (for example, one article on tips for doing something), news (for example, opening a new store or the approximation of an event), novelty (e.g., launching a new product promotion), or a promotion (e.g. coupons that can be printed and redeemed later).

Usually, the choice of subscribing to a newsletter, is presented on the website of a business (whether this is based on the Internet or in the case of a physical business), and also, the newsletter often has the alternative of that the subscriber may cancel your subscription at any time. Read the rest of this entry »