However, developing a business plan is not complex, but is something everyone can do as long as they know the steps, and know your project or business.

It is recommended to start by making a simple, basic plan, and gradually going deeper into the development of the parts as to be getting more information, and according to the needs or objectives of the plan, or persons who shall be addressed .

For example, if the main objective of the plan is to evaluate the feasibility of launching a new product, we could give greater importance to market research. Or if the main objective of the plan is submitted to financial institutions or investors, would give greater importance to the financial evaluation.

Set realistic goals. It is important to be realistic with what you expect your business to achieve in 2011. With limited resources, we need to focus on things that are in your budget. We must review the marketing plan last year to see what has worked and how they have achieved.

Taking inventory of the tools of marketing. No need for new tools if we can afford it, simply add a touch differently than we have, updating.

Do not put all your eggs in the basket of social media. Traditional media still work. Social media is an important part of the marketing plan for small business and are key to connecting with users. But we must not focus solely on them if they have a marketing plan with a mix of media that include various media.

Adopt value-added marketing. Find creative ways to offer your customers the best value for your money with your digital marketing plan. For example, give them a free informational ebook or a sample of a new product.

Use each other the benefits of marketing to maximize resources. Join with other companies is a good way to maximize marketing resources.

Focus on customer feedback. With the advent of social media, consumers have more power than ever to raise his voice and talk about a company online. You have to listen and use their ideas.

Make guerrillas. One of the most effective ways of promoting a business is guerrilla marketing. We must find different ways to make small talk about their company. On the Internet there are plenty of pages that are inspiring.

Create an application to the mark. We must assess whether to add an application to marketing tools, analyzing carefully if we need and what we offer our clients.

Following the advice of experts. In his budget does not include hiring a guru, but that does not mean you can not use their skills. Subscribe to the newsletter, visit their blogs and follow them in social networks.

Use some resources in the social media marketing. It has been shown that social networks are essential in marketing plans, however, you should have realistic goals. It is best to start by taking one hour a day to be on Facebook, Twitter and other similar networks.

1. Customer Benefits
Often the supply of products from online stores is hardly distinguishable from the competition. For this reason, and more during the holiday season, it is important to offer a differentiated product portfolio that includes, for example, gifts, discounts, or free distribution of the product offered.

2. Extra incentives for members
For a Christmas campaign successful affiliate marketing, you must provide to customers who sell our extra products that can benefit each and every one of them and not just a few.

3. Sufficient infrastructure
Before launching a holiday campaign affiliate marketing, we must ensure we have sufficient infrastructure to meet customer demand. If this is deficient, our image in order to lose members integers.

4. Update
In a holiday season affiliate marketing we must ensure that information on advertised products is the most current as possible. If we promote a product there is not available, the ROI of members affected. It is therefore important to constantly keep our members informed on the latest products they offer to their customers.

5. Special treatment of the most important members
Members most involved in our affiliate marketing campaign will surely object of desire on the part of the competition. In this sense, they should maintain direct and close a deal in which feedback is essential. In this way, contribute to create lasting bonds with them.

6. Special Positioning
The affiliated sites web traffic and very active users are especially suitable for holiday campaigns from affiliate marketing. In this type of content is necessary to strengthen the presence of our products, either in the affiliate newsletter or your own affiliate web site, in order to gain in number of contacts.

7. What works offline, so does online
If for advertising our products on billboards, television spots and brochures use a catchy slogan, we should use it on their website. And report, of course, to our members. Often the advertising slogans used to campaign on search engines.

8. Christmas Banners
To succeed with a Christmas campaign affiliate marketing, it must be differentiated from what we could throw at any other time of year. The banner ads that clearly refer to the holidays often encourage consumers to buy and positively impact ROI.

9. Early Planning
The earlier plan for an affiliate marketing campaign, the greater its effectiveness. Thus, there will also be more time to seek members who wish to join it.

10. Delivery
Many customers leave their Christmas shopping until the last minute. For this reason it is so important to be diligent in the delivery of products. The more diligent we are, the more members will join our campaign also.

The marketing expert gives companies a number of recommendations to address changes in their consumers and markets.

1. Include your customers in the creative process.

“All firms should be opening, enthusiastic customers and see what ideas can bring. That esmarketing 3.0. ” The expert referred to this as consumer co-creation. An example is Harley Davidson brings fans closer to their engineers to develop new models of motorcycles.

2. Support your community.

Companies must show their concern for the world. “Can you act as a good citizen and be profitable?”, According to Kotler companies that care about their community and country than similar firms that do not pay attention to these issues.
3. Raises several contingency scenarios.

“The problem today is chelae decay very easy although strategies are good (…) the strategies become increasingly obsolete in the changing world and should resvisarse.” To anticipate changes in the expert suggests creating an “early alarm system” and scenario planning laplaneación preceding strategic and tactical planning how to react quickly and accurately during contingencies.

4. Know your competition.

“Each of you in your company should hire someone who has worked with a large competitor. By the way, end up in court unless it is done under legal terms. “Kotler believes it is important to know how the company is perceived by the competition, what are the weak points and what should drive?

5. Create rules to time consuming technology.

It is necessary to develop “recommender systems”, when it comes to technology, that is, when purchasing any product we create certain rules as what kind of models, prices and features to look for less complex choice.

There is no doubt that Spanish society is facing a time when savings, thrift and financial control through debt reduction are the keys to viably address the loss of acquired rights, new tax brackets, the wage freeze, labor reform and the elimination of social benefits.

In the current context and the public deficit 8.4% points higher than allowed for compliance with the convergence criteria by 2012, saving becomes vital.

In our daily encounter with the best savings, we closed the week with the best proposals analyzed these five days, finally ending today.

These functions include activities such as product development, physical distribution, control, forecasting, pricing, advertising, promotion and market research and analysis.

It is not enough to integrate the internal activities of the marketing division. These in turn must be closely coordinated with other functional areas of the company.

The marketing division has to deal with the financial department, should be in relation to the personnel department, management should focus on statistical and accounting information that will give other departments of the company.

Research and new product development must be based on market needs known to marketers and correct decisions to be made and innovative regarding the actions of how to get the client or go to market.

The advertising campaigns must be supported by the sales force in the segment you are targeting. We could say, finally, that the planning, the planning of objectives, development strategies and control of all this activity in order to provide customer satisfaction are the main concerns in which a marketer works today.

Then four elements constitute the basic ingredients of the marketing concept: customer orientation, integrated effort responsible for marketing, management by objectives and results and use of scientific methods and systematic planning and troubleshooting.