Direct Marketing News Should Drive Your Business Barometer
You have the web battle scars to prove it, you’re a veteran of the Internet marketing world. Your company has it all in house. A raft of content writers, audio and video production tools and a couple of knock your socks off graphic artists. In the recent past you’ve been constantly busy.
A new customer was always right around the door and they were getting bigger and more needy causing your staff to swell to the point that your efficiency was really glowing. Until the line at the door started to thin. Now the extra efficient and talented staff is becoming a cost center not an expense taken care of by a percentage of revenue.
If you’ve been keeping an eye on digital marketing news you had some warning that this was coming. While the marketing business is up in general it is only good if you have ridden the waves of change. It was and now definitely is the time to weigh some options. Create content in house or start to rely on a content house to feed you when the project calls for it? Instead of buying that new wide format layout printer it may be prudent to continue to use that service across town who now offers pick up and delivery for free.
That new project manager trainee might be good but if you keep that extra salary on board just as reserve talent instead of maneuvering some staff potions around or out your saddling yourself with foolish costs. Tough decisions yes, go out of business no, and the signs are all there for you in the direct marketing news.