Email Marketing (part II)
Sending emails to customers
Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that in doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.
Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (eg, a next event), promotions of interest to the customer, new product launches, etc.
Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.
But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam.
Mass emails sent
This way of using email marketing involves sending bulk emails to an extensive list of persons, in order to promote a product or service.
Typically, email addresses of people to send them emails, have been achieved without their consent, or have been offered by these people, but not knowing the use to which they give.
This way of doing marketing email we have mentioned in this article to understand the concept of email marketing, but it is an activity to be avoided, it is considered spam, and possibly by making use of it, we may receive a penalty by authorities.