Email marketing
Email marketing is one way to do marketing on the Internet that is to make use of email or e-mail as a means of communication to promote a product or service, or to maintain contact with consumers and create interest in it by a business or ensure their loyalty.
Simply send an email to a person to promote a product or service and can be considered as email marketing, but is usually related to email marketing with the use of the electronic newsletter or e-newsletter, by sending emails mails to customers in order to maintain contact with them, or sending mass emails to a list of people to promote a product or service.
The electronic newsletter e-newsletter
The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.
In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc..
As a marketing strategy, the electronic newsletter is a tool that should not be missed (or that our business is Internet-based business or physical), it allows us to maintain contact with people who have subscribed to the newsletter (either customers or no), and thus promote our products or services, creating in them an interest in our business, or provide for their loyalty (if already have been our customers).
Other advantages of using electronic newsletter are the possibility of reaching a large number of people in an immediate and low cost as well as the possibility of measuring the outcomes of different decisions or actions that we perform, for example, conducting ad campaign.
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