Recession and Crisis Threat or an Opportunity?
by Sharon Keisha on Saturday, April 3rd, 2010 | 1 Comment
It is obvious that in times of recession or crisis, most organizations worse results. But many are now important opportunities. The question is why are companies in times of recession worsen their performance while others improve? Are these turbulent times offer threats or opportunities?
In fact, now is a time when you begin to exit the tunnel (Greenspan says) at least in the United States and parts of Europe and some may ask: we have left / are missing a chance?
To cite an example of successful cases in times of recession, Bill Gates said in an interview in the period 1990-1993, Microsoft had grown by 50%.
Basically the opportunities in turbulent times come in four areas:
- The competitors come into defensive positions making indiscriminate cuts they can lose customers, assets and talent
- The decline in asset prices provide important opportunities for acquisitions. According to a Mercer study, this reduction is between 15% and 35%.
- Moments are ideal for brand building because of the price reduction of advertising. In the recession of the 90s, Intel took the opportunity to make investments in new technology and launched the brand “Intel Inside”.
- Benefit from reduced activity to build competitive advantages for the future. For example, in the recession of 90-91 years, Dell enhanced its telephone management and production system which has led to a leadership position.
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