Strategies for the Promotion or Communication
The promotion is to communicate, inform, raise awareness or recall the existence of a product to consumers and persuade, encourage or induce the purchase or acquisition. Some strategies that we can apply, related to the promotion are:
develop new offerings such as 2 x1, or to acquire a second product at half price for the purchase of the former.
offering coupons or discount vouchers.
gift ideas for the purchase of certain products.
offer quantity discounts or seasonal discounts.
create sweepstakes or contests among our customers.
placing advertisements in newspapers, magazines or the Internet.
create traditional or electronic newsletters.
participate in fairs.
Tasting create jobs.
create activities and events.
sponsor someone, some institution or another company.
placing advertisements in company vehicles, or vehicles of public transport.
create posters, billboards, leaflets, panels, brochures and advertising calendars.