Strategies for the Square or Distribution
by Sharon Keisha on Thursday, August 12th, 2010 | No Comments

The square or distribution is the selection of sites or outlets where they sell or offer our products to consumers, and to determine how products will be transferred to these locations or outlets. Some strategies that we can apply, related to the square or distribution are:
- offer our products via Internet, phone calls, sending emails, view home.
- make use of intermediaries and thus provide better coverage of our product, or increase our points of sales.
- place our products in all outlets have or might have (intensive distribution strategy).
- locate our products only in outlets that are convenient for the type of product we sell (selective distribution strategy).
place our products only at a single point of sale that is exclusive (exclusive distribution strategy).

