Business Worthy Blog

Posts Tagged ‘customers’

Sending emails to customers

Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that in doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.

Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (eg, a next event), promotions of interest to the customer, new product launches, etc.

Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.

But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam. Read the rest of this entry »

close management of the mix of products and services

Monitor and evaluate the varied choice of products. The more choice does not necessarily mean greater profitability. It is possible that after dispensing with some evaluation.

Also assess the offer of free services from the perspective of customer interest. Encourage among vendors offer cross-selling. Offer customers buying an additional product.

manage strong brands

Work surveys of brand recognition and identification of the company. Remember that advertising is not enough to strengthen the brand. They are also the quality of the product, packaging, delivery, attitude of the sellers, the company gained prestige.

Evaluate the effectiveness of marketing methods. Select the most appropriate and current.