Business Worthy Blog

Posts Tagged ‘Email marketing’

Sending emails to customers

Another common way to use email marketing involves sending emails to our customers, ie people who already have purchased or made us use our services (and that in doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.

Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (eg, a next event), promotions of interest to the customer, new product launches, etc.

Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.

But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam. Read the rest of this entry »

Email marketing is one way to do marketing on the Internet that is to make use of email or e-mail as a means of communication to promote a product or service, or to maintain contact with consumers and create interest in it by a business or ensure their loyalty.

Simply send an email to a person to promote a product or service and can be considered as email marketing, but is usually related to email marketing with the use of the electronic newsletter or e-newsletter, by sending emails mails to customers in order to maintain contact with them, or sending mass emails to a list of people to promote a product or service.

The electronic newsletter e-newsletter

The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.

In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc.. Read the rest of this entry »