With regard to external communication, ie the company to the market, can be done through four main activities:

- Advertising that through different means (cinema, direct mail, advertising in the place of sale, print, radio, television, etc..) Aims to:
- Assist in their duties by the sales force.
- To publicize products or services.
- To communicate a certain message.
- Create a corporate image.
- Etc.

And ultimately, provide information to help sell more or gain acceptance of a particular idea.

- Sales Promotion, which is to inform consumers and intermediaries special conditions at a given time, according to the offer of a business.

- Public Relations, with the aim of creating a climate of trust and closeness to the audience, using different media.

- Actions Sales Force, which although not very used by companies, its effectiveness, if the sales staff is ready and trained for it, is highly positive. Do not forget that the sellers are the people of the company that are closer to our customers and, therefore, continues to communicate with them.

Planning means defining goals, incentives and measurements, thus covering both how to achieve the objectives, the means to assess progress. Following John M. Brion, we can say that the fundamental objectives of planning are:

Direct: Identify business objectives, goals to be achieved by setting the time, people and specific strategies.
Integrate: Integrate knowledge and creativity of the management to take the best decisions.
Integrating all the objectives, plans and actions so that each function, department and responsible member serving as a unified team working towards achieving the objectives of the company.
Communicate: Provide effective formal communication of all relevant information to achieve the objectives through the organization, vertically from the market and departments, and horizontally across functions.

Control: Keep all parts of the business within the path indicated. Ensure that all decisions and actions are coordinated, situated in time and implemented as designed. Coordinate and manage a centralized manner all costs of production and execution. Set up a feed-back to achieve a better future performance.

To achieve the objectives set by the trade policy department of Marketing offers effective tools that are specified in the marketing mix. These instruments are:

- Product
- Price
- Distribution
- Service
- Communication: advertising, sales promotion, sales forces.

Advantages of investing in funds
Investment in such funds can diversify risk by taking part in different companies, reduces the volatility of the portfolio as it follows the general trend of the market and not to any specific asset and normally costs to invest in mutual funds fees are lower to which they have when investing directly. You can also invest from small amounts of capital.

Rules of the weekly portfolio
If the reader of this medium are interested in investing in these funds and assets, we recommend you approach a stock brokerage company where you can get complete information about and help you make suitable arrangements to invest in international markets.

In any case remember that the portfolio recommended by the economic team of Juan Carlos Ortiz suggests investing $ 1,000 for each of the 10 consolidated assets totaling $ 10,000 are short-term recommendations expected weekly operations are proposed international assets to the high operating costs in Colombia and its implementation can be done across multiple transactional platforms that exist in the market.

Finally, we suggest a stop loss (maximum possible loss) of 1% of assets so as to limit losses and maximize gains by trying to get between 2% and 3% of income on assets.

In general, experts expect the upward trend is maintained in the U.S. stock market the next few days would suggest readers buy shares listed on stock exchanges in this country.

Specifically, the analysts recommend investing in the Fund “Power Shares S & P 500 Portfolio, which invests in 500 stocks of the Standard and Poors, in the end” Power Shares Dynamic Leisure & Entertainment “to purchase securities in the entertainment of the U.S. and the background “SPTR S & P Retail ETF” which invests in companies in the sector of retail in the U.S..

For example, the fund holds shares of Marriott entertainment, Walt Disney, and Starbucks Donals Mac and the retail trade has degrees of GAP and other major U.S. chains or supermarkets.

However, to cover the long position (buying) stock is also recommended investing in the fund “iPath S & P 500 VIX Short Term – DOG”, which has a behavior similar to volatility index VIX measures the overall temperature of the American market and at the bottom “Short Dow 30 – vxx” assuming short positions (sell) in the actions of Dow Jones.

Thus, if forecasts are not met bullish on U.S. stocks, the loss of these papers will be covered earnings from vxx and DOG.

The portfolio is complemented by a short position in EURO, long in the Australian dollar, the fund investment in emerging bond “Emerging Markets Bonds” and the merits of “Credit Suisse SL / neutral,” which takes a neutral position in the market shares.

Finally we recommend the purchase of units of the fund “Power Shares DB Metals Prices Fund” that invests in commodities, especially gold and silver.