Business Worthy Blog

Posts Tagged ‘marketing’

Internet and virtual media permitting, today, massively with messages and offers individual, customized products, micro-segmenting consumer and simulate the personal attention. Social networks become new forms of relationships and love among young people and even adults, to which marketing can not be alien, to maintain its prominence and usefulness.

When you love someone and have a client
* The satisfaction of their needs the focus becomes permanent, making the most of any interaction and contact that will have to make it a pleasurable experience and totally unforgettable.
* The alarm light when a complaint is received or viewed a bother, as matter how small.
* The antennas to be prepared to receive any information that might be useful to improve knowledge about the tastes and preferences, and changes in habits and behaviors.
* The senses and projections allow to go one step ahead of the competition and dreams of the loved and the client, so that the glare can be used as a tool and hook permanent attraction.

When doing marketing in a firm and seduces a prospectus
* The image and positioning are powerful attractions.
* The reputation and recommendations of third parties are influential in decisions to be taken by the prospective client and partner.
* The value proposition must be consistent with what is represented and projected, as the capabilities and possibilities to project credibility and confidence at all costs.
* But perhaps the overriding factor that will give visibility and relevance to the proposal relates to the value it represents to the recipient, the benefits that meet and differentiators over competitors. Importantly, many others are attracted by the same people and customers waiting for an opportunity to engage them.

Love is surrender, dedication, passion, interaction, connection and maintenance. While the marketing “is research, anticipation, strategy, creation, communication, promotion, distribution, and relationship satisfaction. They look different but are actually the same thing, marketing is the art of love and love is the art of marketing.

Therefore, the simple marketing is the art of loving customers, in all its forms and existing forms

The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”

Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.

A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.

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Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting marketing management.

Touted as “Rhonda Byrne” in the “Secret”, it attracts what you think, whenever you’re in vibrational harmony with the beliefs and deepest desires. Not enough to express that customers everywhere are the most important business, if not due to any real conviction and inside the business and its people.

The customer must feel that the company wants to be with him to meet their needs, and not only that needs to be with him for profiting financially. The employee or internal client should be treated equal to or better than the most precious treasure, so the external client projecting this image of consistency and genuine attraction.

The relationships show that it is important
* The image and the first impact
* Using the element of surprise
* The perseverance and dedication
* Clarity of purpose
* Rapport and trust
* The existence of similarities and things in common.

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Love and marketing look different, but in reality are the same. Marketing is the art of love and love is the art of marketing.

Everything starts with an invitation, driven by the attraction towards another person or object, which is driven by the desire and interest to approach and then relating. Reason and emotion are fused towards achieving the objectives, physical, emotional, mental and spiritual, through the integration of wills, the reconciliation of views, complementing life projects.

In the midst of an intimate and spontaneous, they exchange expectations and decisions are shaped. The first stage is reached at the time substantiating the appropriateness of the union, and building the foundation for a lasting relationship at the time dominated the mutual benefit of trade.

Between love and many successful business connections

This scene may well be on a beach, a restaurant, a business lounge or a complex virtual meeting. It could be part of the environment that adorns an engagement, the implementation of a multimillion dollar business, the start of an engagement, or the furtherance of a client. Love and marketing have always been united in their successes and misfortunes in their strategies and actions, in their tactics and daily life. Solo has been necessary to make the click, so that the similarities and similarities between them become marketing tools for a simple and effective.

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Email marketing is one way to do marketing on the Internet that is to make use of email or e-mail as a means of communication to promote a product or service, or to maintain contact with consumers and create interest in it by a business or ensure their loyalty.

Simply send an email to a person to promote a product or service and can be considered as email marketing, but is usually related to email marketing with the use of the electronic newsletter or e-newsletter, by sending emails mails to customers in order to maintain contact with them, or sending mass emails to a list of people to promote a product or service.

The electronic newsletter e-newsletter

The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.

In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc.. Read the rest of this entry »

Who will buy? This is probably the central aspect of marketing. We have stated that the customer rarely kept faith with a single supplier are so many manufacturers, retailers that consumers will be hesitant about where to buy and is likely to change this decision again and again.

The secret marketing will then directing toward a horizon more clearly. How to do that between the multiple offers that will make someone stay with only one?

And how can repeat that next time his inclinations and so on? The marketing expert bases did manage to creativity, talent and initiative for the product or service is known in its real size and with all the advantages in terms of qualities, price and usefulness for the most difficult of all: loyalty who have many reasons to succumb to the seduction of a growing number of efferent.

Who will buy? That is one of the questions that the customer little is done for a reason is something you choose to thinking of himself in what is best for you and this is something that does not cost you know who takes easily to notice the efforts of those who aspire to business with just to satisfy your needs. Read the rest of this entry »