Business Worthy Blog » Marketing Management http://www.iambuzzworthy.com Everything About Business and Marketing Management Sat, 31 Dec 2011 14:07:37 +0000 en hourly 1 http://wordpress.org/?v=3.3 Career Choices of Marketing Majors http://www.iambuzzworthy.com/career-choices-of-marketing-majors.htm http://www.iambuzzworthy.com/career-choices-of-marketing-majors.htm#comments Mon, 31 Jan 2011 00:16:01 +0000 Afni Shane http://www.iambuzzworthy.com/?p=371 Advertising, promotion, public relations and sales management positions are just a few of the careers available to someone with a marketing degree. The average salary for a marketing major is $63,000, but can vary depending on the company, industry, location, benefits and experience. With the importance of marketing, a marketing major has a good chance of job security and career advancement within a corporation or business.

Educational Coursework
1. Marketing majors deal with principles and methods used by organizations to plan, produce, promote, price and distribute products, services and goods in ways that meet both the goals of the organization and the needs of the consumer. A marketing major studies consumer behavior, marketing research, marketing strategy, advertising, promotion, product planning, logistics, sales, retailing and supply management.

Marketing Management
2. With a degree in marketing, you can become a marketing manager. Marketing managers are responsible for overseeing the marketing and advertising staff in the company. Marketing managers often come up with different types of promotions, strategies, programs and incentives to increase work activity with the staff he oversees, so the company can maximize on profits made. A marketing manager will evaluate customer research, competitor data and market conditions to determine the types of marketing changes he needs to implement within the company.

Sales Manager
3. A sales manager supervises a team of sales representatives to help meet sales quotas for the company. A sales manager is also responsible for hiring, recruiting and training the sales representatives she supervises. Experience or coursework in statistics is generally required, because a sales manager gathers statistics and data to make marketing strategies and increase profitability.

Advertisement Manager
4. An advertisement manager has the responsibility of publicizing goods or services of the company he works for. An advertisement manager works closely with marketing managers to identify the company’s goals and set budgets for ad campaigns.

The advertisement manager must find the most effective way to inform customers about the company’s products and services. She keeps track of the effectiveness of the advertising methods she has chosen. If the method fails to produce positive results, the advertising manager will implement changes.

Event Planner or Promoter
5. An event planner or promoter is a consultant who designs and promotes events to meet the needs of her clients. Selecting the venue for the event is one of the most important aspects of this job. Event planners and promoters help clients determine a budget and decide what areas of the event require the most money.

Arranging guests, performers and speakers for the event is also in the job description of an event planner or promoter. An event planner or promoter should be present at the event so she can handle any issues that may arise.

]]> http://www.iambuzzworthy.com/career-choices-of-marketing-majors.htm/feed 0 Marketing Management: SWOT Analysis http://www.iambuzzworthy.com/marketing-management-swot-analysis.htm http://www.iambuzzworthy.com/marketing-management-swot-analysis.htm#comments Mon, 03 Jan 2011 00:59:07 +0000 Afni Shane http://www.iambuzzworthy.com/?p=343

The competitive landscape can seem treacherous to the most seasoned marketing professional. However, you can chart your current standing and future direction by completing a thorough SWOT analysis, which reviews strengths, weakness, opportunities and threats. The SWOT framework provides a valuable resource for marketing managers to define key initiatives and understand the competition.

Strengths

  • Strengths should be the easiest variable to identify in the SWOT matrix. Your strengths should define your business and differentiate you in the market. Examples of strengths could be any number of things including brand, quality, customer service or cost structure. This quality is often the center of marketing management as it shapes positioning and brand identity.Think about what you do better than most others in a broad or specific space. In addition, take account of perceived strengths to represent the viewpoint of the marketplace. This approach can help marketing managers identify awareness gaps and capture perceived value.

    Weaknesses

  • Only an honest evaluation will provide a valid analysis. Otherwise, the exercise is trivial and may misdirect marketing managers looking to relay an effective message and reinforce brand image.Weaknesses can include slow response, poor quality or lack of name recognition. You likely know the weaknesses already, but it’s difficult to acknowledge them in print. This is often the most challenging component of a SWOT analysis to complete but the most helpful to marketing management. You may even be able turn a weakness into a strength.

    Opportunities

  • In marketing management, opportunities represent external factors opening the way for new successes. A little brainstorming will help unravel some possibly overlooked avenues for exploration and growth. Opportunities such as marketing to a new segment or launching a new product may grow out of opportunity mapping.Also, remember that change is good. Innovation can result from necessity. Scoping out key opportunities is a prime characteristic of a visionary mind. Some of the best marketing strategies and campaigns were born from seizing opportunities brought on by changing conditions.

    Threats

  • Just as change can be good, it also can leave you in the dust if you don’t adjust. Competition is a mainstay of business and requires constant attention, but a marketing manager must not limit his focus to existing competition.In trying to maintain a sustainable advantage, don’t forget about substitutes and new technology as potential external threats.Marketing managers must stay abreast of current developments and understand their product’s relevance. You and your product could become obsolete if you don’t step back and look at the big picture. Pending legislation and revised regulations also could pose serious threats, so keep an eye on that affect your business to avoid a blindside.
  • To complete the framework, position the SWOT components in four quadrants with the internal factors (strengths and weaknesses) at the top and the external parts (opportunities and threats) directly below.S WO TTo get the full benefit of the marketing analysis, look for a trend in strengths and opportunities to uncover a promising marketing avenue to pursue. Similarly, address key weaknesses and threats to manage risk and build a defense against lurking pitfalls.The same SWOT framework can be applied to competitors to equip marketing managers with solid competitive profiles.
    • ]]>     http://www.iambuzzworthy.com/marketing-management-swot-analysis.htm/feed 0     Between love and successful business: The attraction http://www.iambuzzworthy.com/between-love-and-successful-business-the-attraction.htm http://www.iambuzzworthy.com/between-love-and-successful-business-the-attraction.htm#comments Sun, 18 Jul 2010 04:49:49 +0000 Ilona Ernest http://www.iambuzzworthy.com/?p=160 successful business

    Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting marketing management.

    Touted as “Rhonda Byrne” in the “Secret”, it attracts what you think, whenever you’re in vibrational harmony with the beliefs and deepest desires. Not enough to express that customers everywhere are the most important business, if not due to any real conviction and inside the business and its people.

    The customer must feel that the company wants to be with him to meet their needs, and not only that needs to be with him for profiting financially. The employee or internal client should be treated equal to or better than the most precious treasure, so the external client projecting this image of consistency and genuine attraction.

    The relationships show that it is important
    * The image and the first impact
    * Using the element of surprise
    * The perseverance and dedication
    * Clarity of purpose
    * Rapport and trust
    * The existence of similarities and things in common.

    In the marketing are also important
    * Brand and product identity
    * Your presentation and design
    * The messages and transmitting sensations
    * The value and benefits that meet
    * The hooks on which it rests
    * The focus on the target market and in activities
    * The clarity and permanence of advertising
    * To meet real needs felt by clients.

    ]]>     http://www.iambuzzworthy.com/between-love-and-successful-business-the-attraction.htm/feed 0     Marketing Management | Recommendations for a Successful http://www.iambuzzworthy.com/marketing-management-recommendations-for-a-successful.htm http://www.iambuzzworthy.com/marketing-management-recommendations-for-a-successful.htm#comments Tue, 23 Mar 2010 14:56:43 +0000 Sharon Keisha http://www.iambuzzworthy.com/?p=6 Marketing Management

    Collect a set of recommendations to achieve fruitful enterprise marketing management. Should be taken into account that any company looking to enter the customer comfortable and stable situation, which usually goes through this process:

    • Take cognizance of the existence of the company, brand and products it offers.
    • Consider the list or notebook to go and see.
    • Make an initial visit.
    • Becoming occasional customers. At this time, the company must deepen relations with this type of customer.
    • Establish a regular customer. It is the stage where the company will take pains to keep it and add greater value to their products.
    ]]>     http://www.iambuzzworthy.com/marketing-management-recommendations-for-a-successful.htm/feed 0     Recommendations for a Successful III http://www.iambuzzworthy.com/recommendations-for-a-successful-iii.htm http://www.iambuzzworthy.com/recommendations-for-a-successful-iii.htm#comments Mon, 15 Mar 2010 00:31:10 +0000 Veby Vallecoza http://www.iambuzzworthy.com/?p=13 Competitors

    Meet Appropriately to Competitors

    Define good competition. It is possible that this would include firms that also offer alternatives and substitutes. Know, it also means learning about your actions and adopt similar proposals of interest.

    The competition not only in business, we must also learn from innovations that lead to new products whose performance affects the demand for the products offered by the company.

    ]]>     http://www.iambuzzworthy.com/recommendations-for-a-successful-iii.htm/feed 0     Recommendations for a Successful II http://www.iambuzzworthy.com/recommendations-for-a-successful-ii.htm http://www.iambuzzworthy.com/recommendations-for-a-successful-ii.htm#comments Mon, 08 Mar 2010 00:23:20 +0000 Veby Vallecoza http://www.iambuzzworthy.com/?p=10 customers

    Know the needs of customers

    The company must have market research and be attentive to important signals such as the development of sales, repayments, claims and the acceptance rate. Continually listening to the customer using methods such as:

    · Psychological techniques to detect the reasons for buying preferences.
    · Perceptual mapping, which will reveal how the customer perceives the differences.
    · Analysis of your purchases.

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