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Posts Tagged ‘process of marketing’

The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”

Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.

A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.

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