These functions include activities such as product development, physical distribution, control, forecasting, pricing, advertising, promotion and market research and analysis.

It is not enough to integrate the internal activities of the marketing division. These in turn must be closely coordinated with other functional areas of the company.

The marketing division has to deal with the financial department, should be in relation to the personnel department, management should focus on statistical and accounting information that will give other departments of the company.

Research and new product development must be based on market needs known to marketers and correct decisions to be made and innovative regarding the actions of how to get the client or go to market.

The advertising campaigns must be supported by the sales force in the segment you are targeting. We could say, finally, that the planning, the planning of objectives, development strategies and control of all this activity in order to provide customer satisfaction are the main concerns in which a marketer works today.

Then four elements constitute the basic ingredients of the marketing concept: customer orientation, integrated effort responsible for marketing, management by objectives and results and use of scientific methods and systematic planning and troubleshooting.

Here the Recommendations:

Segmenting the Market
The focus on market segment must differentiate by looking measure attractiveness for each of them, inquiring about the needs of each group. Prioritize segments. Therefore to be assigned specialized sales forces for each segment.

This recommendation strengthens the study of customer satisfaction, and take note that this is not just the marketing area, but throughout the company, in particular sections of it which deal directly with customers.