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Posts Tagged ‘successful business’


How to Create Business Success

Starting and maintaining a successful business is no easy feat. Many businesses fail within the first two years. The good news, however, is that most entrepreneurs fail for the same reasons: They underestimate the financial and work commitment needed, they become too attached to their product or idea, they are unwilling to listen to others. [...]

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Between love and successful business: Seduction

The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.” Erich Fromm in his [...]

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Between love and successful business: The attraction

Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting [...]

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Simple Marketing: The art of loving and doing business

Love and marketing look different, but in reality are the same. Marketing is the art of love and love is the art of marketing. Everything starts with an invitation, driven by the attraction towards another person or object, which is driven by the desire and interest to approach and then relating. Reason and emotion are [...]

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