Posts Tagged ‘successful business’
Between love and successful business: Seduction
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The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”
Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.
A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.
Between love and successful business: The attraction
Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting marketing management.
Touted as “Rhonda Byrne” in the “Secret”, it attracts what you think, whenever you’re in vibrational harmony with the beliefs and deepest desires. Not enough to express that customers everywhere are the most important business, if not due to any real conviction and inside the business and its people.
The customer must feel that the company wants to be with him to meet their needs, and not only that needs to be with him for profiting financially. The employee or internal client should be treated equal to or better than the most precious treasure, so the external client projecting this image of consistency and genuine attraction.
The relationships show that it is important
* The image and the first impact
* Using the element of surprise
* The perseverance and dedication
* Clarity of purpose
* Rapport and trust
* The existence of similarities and things in common.
Simple Marketing: The art of loving and doing business
Love and marketing look different, but in reality are the same. Marketing is the art of love and love is the art of marketing.
Everything starts with an invitation, driven by the attraction towards another person or object, which is driven by the desire and interest to approach and then relating. Reason and emotion are fused towards achieving the objectives, physical, emotional, mental and spiritual, through the integration of wills, the reconciliation of views, complementing life projects.
In the midst of an intimate and spontaneous, they exchange expectations and decisions are shaped. The first stage is reached at the time substantiating the appropriateness of the union, and building the foundation for a lasting relationship at the time dominated the mutual benefit of trade.
Between love and many successful business connections
This scene may well be on a beach, a restaurant, a business lounge or a complex virtual meeting. It could be part of the environment that adorns an engagement, the implementation of a multimillion dollar business, the start of an engagement, or the furtherance of a client. Love and marketing have always been united in their successes and misfortunes in their strategies and actions, in their tactics and daily life. Solo has been necessary to make the click, so that the similarities and similarities between them become marketing tools for a simple and effective.
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