1. Have a plan. Prior to starting your business, conduct a detailed market study analyzing market trends, buying habits of your intended audience and failures and successes of similar businesses.

Determine how you intend to stand apart and lure in customers. Have a niche market. If you believe that your product has a chance and can fulfill a need, write up a detailed business plan that includes your goals, risks, objectives, financial forecasts (such as payroll, inventory and production costs, sales, assets and liabilities), how you intend to finance your business, advertising tactics and management personnel.

2. Hire a management team that knows what they’re doing. Be humble enough to recognize your weaknesses and hire people who can provide the skills that you lack.

Use your team as a sounding board for ideas on how to reduce costs, reduce risk, increase sales, etc. Be sure to purchase all of the appropriate insurance for your business, such as liability, product liability and workers’ compensation insurance.3. Establish strong relationships with your suppliers, investors and lenders. Display professionalism at all times and be sure to pay all debts on time.

4. Employ excellent customer service. If you offer service your customers can rely upon, it will help your business grow and encourage word-of-mouth advertising and repeat customers. Listen to your customers.

5. Keep an open mind. If a product or service isn’t working, consider abandoning that particular product and finding a new one.

Seek advice from your peers and from family members that you respect, as well as SCORE advisors and mentors (see link below) and successful businessmen who are willing to share some insight.

6. Have an exit strategy. Determine early on what factors you will use to determine if and when it’s time to throw in the towel.

The process of marketing is based on listening to customers, identify their respective needs and provide solutions to meet them. Each competitor would be able to do and provide the same, if not count on qualitative differences in people and the media, and the use of the technique of “seducing customers.”

Erich Fromm in his book “The Art of Love” says that intimacy is the result of a thorough understanding between the parties, care, responsibility and respect. To which he adds, that love is an attitude and orientation to be happy, have fun and meet the respective requirements, for which it requires great discipline, concentration, patience, faith, confidence, intensity, transparency and equity. How beautiful it would apply to the process of doing marketing and entice customers.

A good start is to have a complete system of customer information, that draws on the different moments of truth and made permanent in the contact points to provide valuable information on consumption, preferences and habits, claims and suggestions, the degree of satisfaction and improvement alarms, which should become a continuous practice.

Certainly, the care of existing customers over the to come, is the most successful and profitable, and the best way is to cultivate and expressing a genuine attitude of service and customer orientation. Its refinement can safely support as expressed by “From” in “the art of love” and principles expressed in advance.

The marriages of the past can provide valuable recipes in a world increasingly unstable, fleeting and perishable. It would be a complete wear properly apply the techniques of attraction and seduction, if you lose a partner or customer, as soon as you turn the page, if the competition neighbor or take them from night to morning. It can wield the securities or bonds of the past have no place, no presence today, and less effective.

May no longer exist in the vocabulary words such as endurance, sacrifice, dependency, tradition, tolerance and compromise, which served to that marriages will last over time.

But they are still valid attributes resulting from words mirror, persistence, service, relationship, identity, responsibility, recognition, credibility and partnership with mutual benefit, to ensure that customers remain loyal to the brand.

It is true that at the present time, is becoming less possible to tie up a customer through a contract and his infidelity requires that marketing is kept in constant evolution and mobility to adapt to new expectations and needs of the environment, which requires a high level of customization in the overcrowding, which seems unrealistic but necessary to achieve and requires the use of all available technological resources.

Marketing draws on ancient tools and techniques such as market research, product development, advertising and promotion, image and positioning, distribution channels for products and services, the differentiation strategy and achieving competitive target markets, and managing public relations, among others. But now, the technique of “attracting customers, will be the centerpiece and star of this exciting marketing management.

Touted as “Rhonda Byrne” in the “Secret”, it attracts what you think, whenever you’re in vibrational harmony with the beliefs and deepest desires. Not enough to express that customers everywhere are the most important business, if not due to any real conviction and inside the business and its people.

The customer must feel that the company wants to be with him to meet their needs, and not only that needs to be with him for profiting financially. The employee or internal client should be treated equal to or better than the most precious treasure, so the external client projecting this image of consistency and genuine attraction.

The relationships show that it is important
* The image and the first impact
* Using the element of surprise
* The perseverance and dedication
* Clarity of purpose
* Rapport and trust
* The existence of similarities and things in common.

In the marketing are also important
* Brand and product identity
* Your presentation and design
* The messages and transmitting sensations
* The value and benefits that meet
* The hooks on which it rests
* The focus on the target market and in activities
* The clarity and permanence of advertising
* To meet real needs felt by clients.

Love and marketing look different, but in reality are the same. Marketing is the art of love and love is the art of marketing.

Everything starts with an invitation, driven by the attraction towards another person or object, which is driven by the desire and interest to approach and then relating. Reason and emotion are fused towards achieving the objectives, physical, emotional, mental and spiritual, through the integration of wills, the reconciliation of views, complementing life projects.

In the midst of an intimate and spontaneous, they exchange expectations and decisions are shaped. The first stage is reached at the time substantiating the appropriateness of the union, and building the foundation for a lasting relationship at the time dominated the mutual benefit of trade.

Between love and many successful business connections

This scene may well be on a beach, a restaurant, a business lounge or a complex virtual meeting. It could be part of the environment that adorns an engagement, the implementation of a multimillion dollar business, the start of an engagement, or the furtherance of a client. Love and marketing have always been united in their successes and misfortunes in their strategies and actions, in their tactics and daily life. Solo has been necessary to make the click, so that the similarities and similarities between them become marketing tools for a simple and effective.

When marketing and seen its shares as the art of loving customers instantly appear natural and genius ideas on ways to attract, seduce and keep customers. The principles are the same: research, communication, surprise, consistency, service and passion. Just simply apply emotional experiences, one or two memories, the experiences of this or that, and above all be guided by intuition and love.